Whenever I approach someone about managing their marketing, most people put up a guard because it’s a sensitive subject. Entrepreneurs try to be jack of all trades and do everything. One of the hardest lessons for small businesses to grasps is that they need to take a specialized approach and contract any services that can benefit their business. Now that doesn’t mean go crazy and start outsourcing everything, as you need to be cautious of what you are doing with your business and who’s hands it’s in. Service businesses are a great example, let’s use one of our clients who runs a hair salon. Sure people can cut their own hair and some do, I’m one of them. But other people seek a hair salon aka a professional. Just like I utilize a professional book keeper and accountant to take care of my taxes and more articulate things that are important to the business.
If you aren’t marketing savvy or up-to-date with technology it isn’t the end of the world. A lot of people are aware that they need to be on social media sites such as Twitter and Facebook but tend to just have a basic presence online such as a poorly managed twitter account and fan page. With 1 in 2 Canadians having a Facebook account and logging in daily it’s surprising that some businesses don’t hire someone to manage their accounts to generate brand awareness, manage customer feedback, create new leads and as a FREE marketing resource. With the right management and a little bit of investment into ad campaigns you can start to establish a more concrete online presence.
Customers utilize Google to search about businesses and the results they find is the research they’re doing to evaluate your business, if you’re lucky enough for them to find you. Once they do if they see you have bad reviews, unanswered posts, and a lack of customer engagement they are going to take that into account before making a purchase. If you’re not on top of it your business leaves room for someone else to take your market share. One day you will wake up and not know why, but your business will be struggling and you won’t know how to save it.
Every day people are searching on the internet for keywords and trying to discover an answer. That answer sometimes is your business and you need to be in control of how your company is seen or isn’t online. Google Adwords is a must for any business and a website. If you don’t have a website, please stop reading and go to the top of the page under ‘contact us’ and we will fix that immediately before we go any further. If you have no website… your online presence as a business is in a bad place.
Using the hair salon as another example, we allocate about $10 a day towards a dedicated campaign targeting regionally individuals looking for hair cuts, hair salons and a variety of other terms. The budget we have allocated for this client doesn’t get spent everyday. Last month the cost of their campaign was $130. We drove over 181 people to their local hair salon for under $5 a day to the website. An average hair cut at the salon is around $60. Over the 30 days it is safe to say that at least two people who were locally searching for keywords related to the hair salon called and made an appointment. If you’re business has been hesitant to allocate a budget to search advertising, feel free to inquire and we can do some keyword research to determine what type of budget and traffic we can start to drive to your website. Having a quality website to educate and convert your clients is important also. But if you don’t even have a fishing line in the water your losing out on a ton of business. Overtime that will allow another business to take advantage and grow their business thanks to your business being blind to search advertising.
Personally I have built a successful business off of my own marketing tactics, education and most importantly experience. I practice what I preach and have continued to back up what I talk about by delivering. My job as a marketing consultant is to educate my clients so they can better understand what needs to be done to capitalize on the “online world” of business. I work within my clients budget and I provide the recommendations and manage their Social Media and Google Adwords campaigns so my clients can spend time focusing on running their business.
Business owners can’t afford to not be discovered through Google Adwords can help your business in a significant way. Elite Marketing Solutions clients can take advantage of $100 in Free Google Adwords when setting up a new Google Adwords Account with us. Contact us today to discuss your company’s marketing goals and give us a better understanding of what you are looking to accomplish and we will see what we can do to help!